In the Art of War, Sun Tzu writes, “to see victory only when it is within the ken of the common herd is not the acme of excellence”. In modern marketing terms, what Sun Tzu is saying is that if you are only looking at basic metrics to forge a strategy, it will never be […]
Digital is a Direct Response Medium
BELIEVE IT OR NOT, DIGITAL IS A DIRECT RESPONSE MEDIUM “Direct Response is not a dirty word.” Yet a whopping 40% of all digital advertisers don’t utilize key elements of Direct Response to realize the full potential of their sales. The question: why not? Technology is growing by leaps and bounds opening new doors in […]
You’ve mobilized your marketing efforts. Have you mobilized your website?
Mobile friendly websites are paramount for today’s direct marketers. Remember that old Yellow Pages phrase, “let your fingers do the walking”? It’s never been more relevant than today, but instead of thumbing through big, bulky books people are swiping, scrolling and tapping to get the goods, services and information they need. Mobile users are growing […]