Want to get better results from your current marketing efforts? (Who doesn’t?) Maybe we can help. I’d like to share 5 basic Conversion Marketing Best Practices that you can incorporate into your marketing tactics immediately – without increasing your marketing spend. #1: Let Data Drive Decisions A study by the Data & Marketing Association – the […]
For today’s marketers, it’s all about conversion
How do you measure success in the new marketing paradigm? For 7 out of 10 CEOs, the #1 goal of marketing is revenue generation. And as a result, the only true measure of marketing success is customer conversion. Now more than ever, today’s marketers are adopting metrics that are tied directly to revenue-related business goals. […]
Is your website generating leads? Here’s how to fix it.
It seems a lot of time and money are wasted these days on digital marketing efforts when all clicks lead to the home page. Don’t get me wrong; I’m a big fan of home pages, but they end up being more informative and directional rather than the lead generation machines we want them to be. […]
If you’re not conversing, you’re not converting
Did you know that Frisbee (the flying disc) began as a pie tin? In 1871, William Frisbie established the Frisbie Pie Company. His pies, delivered in metal pans, were a huge hit, especially among college students. He logically attributed his success to the freshness of his pies. “Fresh Always” became the company’s slogan, consistently appearing […]