Artificial intelligence is constantly changing the way marketers reach and engage with their audiences, and its benefits are clear: fast, easy solutions with the ability to save businesses billions of dollars. Although artificial intelligence is revolutionizing the martech industry, it can’t function without human intelligence. Whether you’re considering using text messages to reach your audience, […]

Now that we know how consumers buy, it’s time to change the way we sell. Reverse Showrooming is changing our understanding of the consumer buyer journey. E-commerce may be on the rise, but the majority of consumers still prefer making a purchase in a store—after lots of online research. This shopping trend known as Reverse […]

Baby Boomers Consume More Online Content than Any Other Generation Don’t let anyone tell you that Baby Boomers aren’t internet users. The fact is, more than 80% of Boomers go online daily – up from 39% in 2010. That’s a 105% increase in internet usage by Boomers in just 8 years. Social media is fueling […]

In the Art of War, Sun Tzu writes, “to see victory only when it is within the ken of the common herd is not the acme of excellence”.  In modern marketing terms, what Sun Tzu is saying is that if you are only looking at basic metrics to forge a strategy, it will never be […]

Want to get better results from your current marketing efforts? (Who doesn’t?) Maybe we can help. I’d like to share 5 basic Conversion Marketing Best Practices that you can incorporate into your marketing tactics immediately – without increasing your marketing spend. #1: Let Data Drive Decisions A study by the Data & Marketing Association – the […]