Strategy-based marketing turns splintered tactics and channels into integrated programs.
So why do one out of
three agencies struggle
to think strategically?
Strategy-based marketing converts data insights into actionable messages that cut across all marketing tactics. Conversion Alliance provides the conversion-focused strategic thinking that drives real results. We can ensure that your marketing efforts are right on target, every time. Our omnichannel approach helps clients answer three core questions:
Who do I target?
- Audience segmentation and niche market evaluation
- Customer and prospect persona development
- Competitive analysis
Where do I reach them?
- Digital and traditional channel evaluation
- Performance analysis by tactic
- Deep-dive SEO/SEM analysis
How do I convert them?
- Competitive positioning
- Messaging architectures and calls-to-action
- Testing strategies