73% Lift in Response Rates

The Client

The Assignment

Home stairlift provider wanted improved sales from DRTV and direct mail.

The Conversion Alliance Solution


Lift in Response Rates

The Strategy: We shifted DRTV dollars into more aggressive direct mail formats.

The Tactics: Direct mail letterpack with card affix.

The Result: 73% increase in response rates, resulting in 219 new leads, 91 appointments and 47 stairlift sales.

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