The Client
The Assignment
Suddenlink wanted to improve low direct response call volume.
The Conversion Alliance Solution
68%
Increase in YoY Response Rates
The Strategy: Implement direct marketing best practices, set up an aggressive testing program and develop a portfolio of direct mail “winners” using proven formats with strong interactive devices.
The Tactics: Direct mail, email, free-standing newspaper inserts, and limited-run, local TV.
The Result: 68% increase in year-over-year response rates, resulting in a five-figure increase in sales leads.
