50% Increase in GRPs with Same Budget

The Client

The Assignment

Eyewear retailer with 140 locations throughout the eastern United States wanted to increase TV Gross Rating Points (GRPs) without increasing their media budget.

The Conversion Alliance Solution


TV GRPs Increase

The Strategy: Replaced branding buy with direct response approach that included daily monitoring of sales reports and immediate adjustments of buys to eliminate non-performing stations.

The Tactics: TV Spot

The Result: Delivered a 50% year-over-year increase in weekly GRP’s for the TV buy.

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