Eyewear retailer with 140 locations throughout the eastern United States wanted to increase TV Gross Rating Points (GRPs) without increasing their media budget.
The Conversion Alliance Solution
TV GRPs Increase
The Strategy: Replaced branding buy with direct response approach that included daily monitoring of sales reports and immediate adjustments of buys to eliminate non-performing stations.
The Tactics: TV Spot
The Result: Delivered a 50% year-over-year increase in weekly GRP’s for the TV buy.