31% Lift in Campaign Response

The Client

The Assignment

Make the original dance-style workout relevant in the marketplace in the face of stiff competition from Zumba and other fitness outlets.

The Conversion Alliance Solution


Lift in Responses

The Strategy: To create an event – Dancing Days – that emphasized the fun aspect of a dance workout and provided a sense of urgency to join now.

The Tactics: Outdoor, Direct Mail

The Result: We delivered a 31% lift over the previous campaign response, making it one of Jazzercise’s most successful campaigns.

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