250 Homes Sold in Less Than a Year

The Client

The Assignment

36 months to sell 500 homes in a 50+ community that had not even started construction.

The Conversion Alliance Solution


Homes Sold in Less Than a Year

The Strategy: Media blitz promoting lifestyle and exclusivity, and inviting prospects to come see the empty field and “stake their claim” to the lifestyle they’ve always dreamed of.

The Tactics: TV, radio, online display ads, newspaper, outdoor and direct mail

The Result: In our first year alone, Conversion Alliance sold 250 homes — putting them half way to their 3-year goal.

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