18% Direct Mail Response Rate

The Client

The Assignment

The Philadelphia 76ers wanted a boost in season ticket sales as part of their rebuilding phase.

The Conversion Alliance Solution

18%

Direct Mail Response Rate

The Strategy: Make the recipient feel connected to the team.

The Tactics: A unique oversized mailer die-cut in the shape of a 76ers shoe, personalized with the recipient’s name.

The Result: 18% response rate for the 76ers, resulting in a record number of 1-game season passes sold. The campaign spread went viral, with hundreds of recipients posting selfies of themselves with the shoe online.

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