The Philadelphia 76ers wanted a boost in season ticket sales as part of their rebuilding phase.
The Conversion Alliance Solution
Direct Mail Response Rate
The Strategy: Make the recipient feel connected to the team.
The Tactics: A unique oversized mailer die-cut in the shape of a 76ers shoe, personalized with the recipient’s name.
The Result: 18% response rate for the 76ers, resulting in a record number of 1-game season passes sold. The campaign spread went viral, with hundreds of recipients posting selfies of themselves with the shoe online.