The Client
The Assignment
To grow homeowner policies in the nation’s most expensive home insurance market.
The Conversion Alliance Solution
100%
Growth in a Single Year
The Strategy: Replaced brand advertising with a strong direct marketing approach that generated qualified leads faster and more affordably.
The Tactics: Replaced postcards with aggressive direct mail formats using geotargeted messaging, and supplemented with a trigger program aimed at competitive insurance renewals.
The Result: Experienced a 100% increase in policyholders in 12 months, with a Cost Per Lead that was significantly lower than postcards.
