100% Growth in a Single Year

The Client

The Assignment

To grow homeowner policies in the nation’s most expensive home insurance market.

The Conversion Alliance Solution


Growth in a Single Year

The Strategy: Replaced brand advertising with a strong direct marketing approach that generated qualified leads faster and more affordably.

The Tactics: Replaced postcards with aggressive direct mail formats using geotargeted messaging, and supplemented with a trigger program aimed at competitive insurance renewals.

The Result: Experienced a 100% increase in policyholders in 12 months, with a Cost Per Lead that was significantly lower than postcards.

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